We help direct publishers and supply-side platforms navigate complex monetization landscapes. From setting up highly efficient demand infrastructure to managing complex floor pricing, we ensure your inventory yields maximum value.

Key Offerings:

Demand Seat Creation & Setup: Seamless onboarding and monetization integration across market-leading SSPs.

Yield Management Optimization: Dynamic floor pricing and unified auction strategies.

Strategic SSP Partnerships: Leverage direct relationships and custom seat creation with premium platforms including: TripleLift / FreeWheel / Nativo / Edge226 / LoopMe / Chartboost / Adform / Eskimi and more.

For Demand-Side Platforms (DSPs) and Google MCM partners, finding clean, transparent, and high-performing traffic is paramount. Essence Base Media acts as your supply scouting partner, ensuring your media buying algorithms have access to top-tier, viewable, and brand-safe supply.

Key Offerings:

Multi-Channel Supply Auditing: Sourcing unique, high-performing supply across Web, Mobile App, and CTV environments.

Google MCM Consultation: Navigating Multiple Customer Management (MCM) compliance, scaling layout pathways, and maximizing structural revenue.
Supply Path Optimization (SPO): Cutting out intermediaries to drive higher ROI and clean auction mechanics for buyers.

We connect leading media agencies directly to curated SSP environments, bypassing standard open exchange inefficiencies. By layering premium traffic with bespoke targeting and creative excellence, we deliver customized supply ecosystems built for the world's largest agency networks.

Key Offerings:

Premium Traffic Scale: Instantly access verified, curated marketplaces designed for high win-rates and CTR.

Bespoke Audience & Data Targeting: Layer first- and third-party data directly at the supply level for maximum precision.

Creative Consultation: Enhancing ad units across high-impact rich media, native, and video formats.

Built for Elite Networks: Engineered for teams managing media across major global holdings and independent agencies including: WPP / GroupM / EssenceMediacom / Nexxen / YMT Ads / Bluefocus.